Gotlandssnus

Misc. projects

Premium products from Gotland

Gotlandssnus has been one of the true premium snus producers around for two decades. The company has grown to be a known actor on the market for those who value flavoured pouches and exciting alternatives to regular snus. As an Art Director at Gotlandssnus I've done everything from logotype redesign, a brand new website as well as a number of campaign and marketing initiatives.

Logo redesign

Illustrator

Ludde Lorentz

Project

Inhouse at Gotlandssnus

That mobile first is the way to go isn't news. I therefore identified a need to clarify and make the logo more distinguishable to be sure our brand gets recognized. We aimed for just a optimization. Not to change what wasn't broken.

New website

The website needed a complete overhaul. So I designed and produced one in Webflow. It has its own small design system with WCAG adaptions on component level. It also harnesses the power from a CMS were all products and news posts lives. This gives me great speed and efficiency when updating it or making changes.

+ gotlandssnus.se