Surflogiet

Identity

A gem right by the sea

Surflogiet started as a three separate brands. A kite school, a beach cafe and a couple of cabins for rental during summertime. The problem was that there were no consistent theme throughout the different businesses, which practically belonged together. We therefore decided to bulk them all together into one. There were already plans for glamping tent rentals together with a renowned surf school. So we thought; surf + accomodation (logi) = "Surflogiet".

Brand language

The first thing we did was to unite all communication from Surflogiet. We developed a brand identity along with a custom built a responsive web. We also manufactured a physical sign system for use around Surflogiet.

+ www.surflogiet.com

Creative Lead

Joel Kvarnsmyr & Ludde Lorentz

Environmental design

Taryn Jade

Client

Surflogiet

Agency

Din Byrå

SoMe films

The result

Surflogiet doubled their annual turnover the first summer after their new launch and has since then more than quadrupled it.

They also won "Årets utmanare" at Företagardagen 2017.